logoPandorLabs
Sign inBook a demo
The youngest audience, publicly

Snapchat Data, Delivered

Public Snapchat content and engagement metrics, normalised to the same schema as every other platform we cover and pushed into your stack. Nothing to build, nothing to maintain.

Request a Snapchat sampleSchedule a demo

source specification

Source
snapchat.com
Objects
Spotlight videos, Public profiles, Public Stories, Engagement counts, Lens and filter metadata
Formats
JSON · CSV · Parquet
Refresh
Continuous to daily
Scope
Public content only

about the platform

What makes Snapchat different

Snapchat is structurally the most private of the major platforms, and being honest about that is more useful than pretending otherwise: the majority of activity happens in direct messages and disappearing Stories that are not public data and never will be. What is public is Spotlight — the platform’s short-form discovery surface — along with public profiles and public Stories, and that surface is genuinely valuable because it reaches the youngest audience of any major network with the least competition for attention from brands. Lenses and filters add a distinctive object type, since a branded lens has its own public usage signal.

why teams track it

Why Snapchat data is worth having

If your customers are under twenty-five, Snapchat reaches them at a penetration that no other platform matches in that band, and far fewer competitors are measuring it. The public surface is narrower than Instagram’s or TikTok’s, so the honest framing is that this is a supplementary source that covers a demographic gap rather than a primary firehose.

Visit snapchat.com

applications

What teams build on Snapchat data

Reaching the under-25 demographic

For categories that skew young, this is the platform with the highest penetration and the least brand measurement. Coverage here fills a gap that Instagram and TikTok data genuinely leave open.

Spotlight trend detection

Short-form trends surface here on a similar timescale to TikTok, and tracking both catches formats that break on one before crossing to the other.

Branded lens performance

A lens has a public usage signal of its own, which makes it one of the few AR marketing formats with a directly measurable public response.

Creator discovery in a young audience

Public Spotlight creators with real reach in this demographic are systematically underpriced relative to their Instagram and TikTok equivalents, because far fewer buyers are looking.

Cross-platform trend confirmation

A format appearing on Spotlight and TikTok simultaneously is a stronger signal than either alone — cross-platform confirmation filters out platform-specific noise.

what you get back

Fields in the Snapchat feed

Platform-specific detail on top of the unified social schema, so a dashboard built on one platform works on the next without a rewrite.

  • Spotlight video description, hashtags, and posting timestamp
  • View and engagement counts where the platform exposes them
  • Public profile attributes — display name, subscriber count, bio
  • Public Story content while it remains available
  • Attached lens or filter identifier
  • Attached sound where present

Public surfaces only

We collect what a logged-out visitor can see. No authentication is bypassed, no private content is touched, and no attempt is made to deanonymise anyone.

One schema across platforms

A post from any network arrives with the same field names, so adding a platform does not mean rewriting anything downstream.

Deletion propagates

When content is removed at source it drops out of subsequent deliveries, and retention windows on delivered data are configurable per engagement.

10+
Platforms covered
<60s
Detection latency
3
Delivery formats
99.9%
Uptime SLA

related sources

Tracked alongside Snapchat

One platform is a partial view. These deliver on the same schema, so combining them is a configuration change rather than a project.

Threads

Text conversation, Meta side

Instagram

Where visual commerce starts

TikTok

The fastest trend cycle online

All platforms

Instagram, TikTok, X, YouTube and more

49 retail sources

Pair social signal with catalogue and price data

AI datasets

Use this feed as model training data

See every data product

questions

Frequently Asked Questions

Everything you need to know before you send us your first request.

Less than on any other platform we cover, and we would rather set that expectation before an engagement than during one. Direct messages and private Stories are not public and are entirely out of scope. What we collect is Spotlight, public profiles, and public Stories — a real surface with real signal, but a narrower one than Instagram or TikTok.
Public Stories are collected while they are publicly available, and the record retains the observation timestamp. We do not attempt to circumvent the platform’s expiry design, and retention on delivered data is configurable per engagement — for content that was ephemeral by intent, most customers set that window short deliberately.
As a supplement, for brands whose audience skews under twenty-five, yes — it covers a demographic gap that the other platforms leave open. As a primary source it usually is not, because the public surface is too narrow to carry a monitoring programme on its own. We will tell you which case you are in during scoping.
Where a lens identifier is publicly exposed on content using it, yes — usage becomes a countable public signal, which is unusual for an AR format. Coverage depth is confirmed during scoping, since what the platform exposes here has changed more than once.
Into the systems you already run. Normalised records land as JSON, CSV, or Parquet in S3, GCS, or Azure Blob, or straight into Snowflake or BigQuery, on whatever cadence you set. Webhooks push matches to your endpoints as they are detected, which is how most customers wire alerting. A solutions engineer sets the schema, cadence, and destination with you during onboarding.
Keeping the collector working is our responsibility. Extractors are monitored continuously, and when the platform changes its structure we patch upstream while the schema we deliver to you stays fixed. If a change causes a coverage gap we tell you which window was affected rather than quietly returning fewer records.
Pricing is scoped per engagement — the number of tracked terms, handles, or communities, the refresh cadence, and the delivery destinations involved. Historical backfill is quoted separately. Every engagement starts with a free sample run against your own brand terms, so you can judge the data before committing.

Still have questions?

Talk to an engineer

Ready to Get Started?

Talk to us about your sources and volume. We'll return a sample dataset from your target sites before you commit to anything.

Request a Sample DatasetSchedule a Demo
SOC 2 Type II
GDPR & CCPA compliant
99.9% uptime SLA
logoPandorLabs

© 2026 PandorLabs, Inc. All rights reserved.

TelegramDiscord