Threads Data, Delivered
Public Threads content and engagement metrics, normalised to the same schema as every other platform we cover and pushed into your stack. Nothing to build, nothing to maintain.
source specification
- Source
- threads.net
- Objects
- Posts and replies, Public profiles, Reply threads, Quote posts, Engagement metrics
- Formats
- JSON · CSV · Parquet
- Refresh
- Continuous to daily
- Scope
- Public content only
about the platform
What makes Threads different
Threads is the newest platform worth monitoring and the one where being early costs least. It is text-first and conversational in the way X is, but its audience arrived through Instagram, which means the demographic composition and the tone are noticeably different — more consumer and lifestyle discussion, less news and finance. For brands already tracking Instagram, the same audience is having a different kind of conversation here, and because the platform is young, a brand’s entire public history on it is still small enough to read in full.
why teams track it
Why Threads data is worth having
Monitoring a platform from near its beginning is a position you only get once: the complete public record of how your brand is discussed there is still collectable, and the competitive field measuring it is thin. For consumer brands in particular, Threads captures conversation from the Instagram audience in text form, which is far easier to analyse than the comment layer under an image.
Visit threads.netapplications
What teams build on Threads data
Early-platform brand monitoring
The complete public history of how your brand is discussed here is still small enough to collect in full. That baseline is only available while the platform is young.
Instagram audience, in text
The same people you already track on Instagram, expressing themselves in text rather than under an image. Text is substantially easier to analyse than a comment layer attached to visual content.
Consumer conversation tracking
The tone here skews lifestyle and consumer rather than news and finance, which makes it a better source than X for categories where the X conversation is dominated by professional commentary.
Competitive presence benchmarking
Which competitors have established a presence here, what they post, and what response it draws — while the field is small enough for the comparison to be complete rather than sampled.
Cross-platform identity linking
Threads profiles carry their linked Instagram account, which lets the same audience be followed coherently across both platforms instead of being treated as two disconnected populations.
what you get back
Fields in the Threads feed
Platform-specific detail on top of the unified social schema, so a dashboard built on one platform works on the next without a rewrite.
- Post text, mentions, and attached links
- Reply, repost, quote, and like counts
- Reply-thread structure with parent-child relationships preserved
- Public profile attributes — handle, bio, follower count, linked Instagram account
- Posting timestamp and attached media type
Public surfaces only
We collect what a logged-out visitor can see. No authentication is bypassed, no private content is touched, and no attempt is made to deanonymise anyone.
One schema across platforms
A post from any network arrives with the same field names, so adding a platform does not mean rewriting anything downstream.
Deletion propagates
When content is removed at source it drops out of subsequent deliveries, and retention windows on delivered data are configurable per engagement.
related sources
Tracked alongside Threads
One platform is a partial view. These deliver on the same schema, so combining them is a configuration change rather than a project.
questions
Frequently Asked Questions
Everything you need to know before you send us your first request.
Still have questions?
Talk to an engineerReady to Get Started?
Talk to us about your sources and volume. We'll return a sample dataset from your target sites before you commit to anything.
